Back to Journal

Re-introducing Portaire: Curated interiors for curious designers

To support our community, we knew we needed to create something that was as dynamic and strong as each person within it

Portaire branding lockup
Re-introducing Portaire: Curated interiors for curious designers
Matteo Grand
July 14, 2022

Oops! Something went wrong while submitting the form.
This article was originally posted on Making Space, a Substack penned by our Cofounder, Matteo Grand. Subscribe below to receive more content just like this.

When we set out to create Portaire, we imagined a world where every space was breathtaking. Every material intentional, every angle considered, every room crafted. Since then, our imaginations have only become more vivid.

Our mission from day one has been to empower the industry to do its best work, and we are now acutely aware of what this means - creating a safe space where the industry can discover, meet, and collaborate. A space where we can all work together to move design forward.

To support our mission and, most importantly, our community, we knew we needed to create something that was as dynamic and strong as each person within it. Something to act as a platform for our members’ beautiful creations, and not subtract from them in any way.

So, our new identity represents exactly this - a coming together of different styles and personalities that work in harmony, and a clean palette that allows for the mixing of colour and texture.

We’d love to know what you think. Please email me your thoughts.