Once social media popped into the ether, there was no question it would be used, somehow, by interior designers. At first it might have been a simple place where designers would show their finished projects and abilities, but soon it transformed into much, much more. Today, interior designers use social media to sell their own products, convince people to use their affiliate links, capture new clients, sell virtual consultations, build a personal brand, grow their supplier network… And that just scratches the surface.
Also, interior designers are not the only interior design professionals or enthusiasts who are ruling the web. DIY, styling and home decoration influencers have also popped up, giving the average consumer more accessible information on how to transform their own homes. Even architecture students are making content right now, using humour to express their opinions on interior design and the industry at large.
Without further ado, here are some of our favourite interior design influencers we think you should be following right now.
Alyssa Kapito (@alyssakapitointeriors)
Alyssa is a New York-based interior designer who’s been featured and profiled in Architectural Digest, Vogue, The New York Times,Traditional Home, 1stdibs, Elle Decor, House Beautiful and Domino Magazine. Her style is contemporary, simple and elegant.
Kelly Wearstler (@kellywearstler)
With a whopping 1.9 million followers at the time of writing, Kelly is truly an interiors superstar, who’s worked for Hollywood royalty such as Cameron Diaz and Gwen Stefani. The accolades are too many to list, but one thing’s for certain: the sensory experience of a Wearstler design is spectacular, and a must-have in your inspiration bank.
Jeremiah Brent (@jeremiahbrent)
Jeremiah is an interior designer and TV host, known for “imbuing interiors with subtle intimacy and texture, without overshadowing the integrity of any residence’s architecture”. His style is self-defined as “California modern”, and his work has been featured by the likes of Architectural Digest, Elle Décor, Domino and Harper’s Bazaar.
Ashe Leandro (@ashe_leandro)
Ashe Leandro is a design firm made up of two multidisciplinary designers, Ariel Ashe and Reinaldo Leandro. Their signature look is “synonymous with relaxed, contemporary luxury”, and a favourite among celebrities and social media users.
Josh Greene (@joshgreenedesign)
Josh is an New York-based interior designer with a collaborative approach to creating stylish environments that balance functionality, refinement, warmth and comfort. His social media presence balances personal style, life and his projects, which emanate an old-school sophistication we love.
Who are your favourite creators? Let us know for Pt.2!